Focus your marketing on them instead of trying to reach a broadly defined general market.
I guess that the scariest part associated with this message might be the fact Laodicea is unaware of that poverty (3:17) as almost as much as - it seems- Smyrna is not aware of its riches (2:9). http://Teessan.kr/bbs/board.php?bo_table=free&wr_id=992491