Marketers are obsessed with the Idea of “storytelling” (ordinarily without really telling stories), but a fantastic case study is a story with protagonist (your shopper) who's got a dilemma but who wins out eventually. Then present them with a short overview of the case study analyses and their findings. https://riverkmxtz.blogsidea.com/35814632/case-study-analysis-can-be-fun-for-anyone