Ad Served to Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s site to serve the advertiser’s ad to the Endanwender’s browser or app. CPM bid levels vary by media types and creative units. Generally, display demands the lowest CPMs whereas video demands the https://wavesocialmedia.com/story3008945/%C3%9Cberlegungen-zu-wissen-programmatic-advertising