If the advertiser has the highest bid rein the auction, their ad is displayed on a publisher’s website or mobile app. RTB ecosystem consists of several types of parties that typically participate hinein the RTB process (Weiher Figure 1): Private marketplace (PMP) is a variation of the RTB model which https://a-b-tests01086.ttblogs.com/7635776/eine-geheimwaffe-für-retargeting