In email marketing, subject lines serve as the headline that determines whether subscribers open the message. Many marketers ask whether clickbait works in this context. A compelling subject line that piques curiosity can increase open rates significantly. However, just like in other channels, it only works when the email content is relevant and valuable. If subscribers feel misled, t... https://tlmstudios.in/the-science-of-clickbait-does-it-really-work/